Blogging 101: It’s All About The Numbers

When I first embarked on this little adventure just over a year ago, I had no clue!  Really…NO CLUE!

I wasn’t offered Blogging 101.  I wasn’t given the details.  I now know I should have asked for a full disclosure, but I didn’t.

I was told I could write, and that I should.  You see apparently I have a gift for the gab, a flair for the funny, a way with the wit…true smartassery since 1967.

So upon the advice of a very good friend (curse you Jules from A Little Bite of Life), Insanity Is Not An Option was born!

Back then, in my social medial dark age period, I sat down at my computer and wrote about life events, about why Facebook is better than The Twitter, about being the mother of 6, my husband, and my multiple personalities (all 21 of them). I worried about NOTHING except for wit and grammar!

I started growing organically and people liked me, they really really liked me!  This was fun.  But I came to realize that this is a business.  Businesses profit.  In order to profit (oh my stars…that was never my original intention), I’d have to grow.  And so it was On like Donkey Kong and here’s where the real FUN began.

It’s really all about the numbers.  In just over a year, I have Facebook Fans, Twitter Stalkers, I’ve got The Klout, Blog Followers, Pins on Pinterest, things to Stumble Upon, I’m LinkedIn to “something”, I’ve got videos on YouTube, albums splattered all over Google+, and countless other numbers and social media avenues that I work on (commiserate over) on a daily basis.  For goodness sakes, I even have Nesticles (or RORicles…that’s still up in the air).  Yes, these numbers have consumed me and yet I still want them to grow organically.  

I could “follow you back if you follow me” to build a (fake) larger following.  I could host grand giveaways to boost my (fake) numbers.   And I could compromise my principles by coming on here 12 times a day to post-and-go without ever worrying about whether I understood the difference between to, too, and two.  I could throw caution to the wind and not worry that there is a difference between there, their, and they’re.  But I choose to remain true to my initial integrity and grow organically with that gift of the gab (and proper grammar).  

And I do continue to grow, SLOWLY, but organically.  I’d rather have all 10 of you (thank you…you know who you are and you rock) come back on a daily basis than I would have 10 of my 300,000 followers come back every once in a while.  I’m not complaining because I do get my share of opportunities through this little asylum of mine and I feel honored to be given these opportunities.  

But hey, Mr. Big PR Guy, if you’re reading this, take heed.  Just because Prissy BegsForFollowers over at can show you 500,000 page views a day (with 499,999 being unique) doesn’t mean she’s going to get you the exposure you really want.  Consider reading the post that starts, “I really enjoyed XYZ product it was really cool and I loved it to” (yes this is a direct quote but I will not divulge the source to protect the innocent poor dear with HUGE numbers…bless her little heart). 

I really don’t like numbers.  They give me a headache.  I do know the difference between to, too, and two, but I’m not sure how 2 + 2 = 300,000.  Is that Algebra?  That’s never been my thing!  No my thing is honesty, integrity, and the flair for the funny.  And I will remain true to myself and feel honored that I am being followed, stalked, pinned, have fans, liked, retweeted, LinkedIn, stumbled upon, and that my Nesticles continue to grow on a daily basis, and that I’m still afforded amazing opportunities.  And my business is profitable!

BUT if anyone out there has a heart, could you please make the numbers game stop?  I’ve got a splitting headache.  Now if you’ll excuse me, I need to go check my numbers.  I’m sure they’ve all dropped at least a point as I sit to write this post (oh gosh…I hope I get LOTS of comments on this, and pins, and likes, and tweets….).  

Sparkle on all my fellow blogging buddies and don’t sweat the numbers. They really don’t matter (much)!  

Personal disclosure:  These opinions are entirely my own and are not meant to offend.  I do NOT in any way feel that all bloggers with HUGE numbers have begged their way to the top.  But it is my (smartass) mission to point out the trend.  It’s how I roll!  Those of you with HUGE real numbers rock…you know who you are!
About Christy

Christy Gossett, managing editor of SoFabFood and creator of the healthy living blog, Insanity Is Not An Option, is a WAHM of 6 kids ranging in age from 27 to 8. She enjoys sharing her heart-healthy, low sodium recipes to help others with dietary restrictions enjoy a flavorful life while maintaining a healthy diet.

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  1. The numbers thing can be hard. Especially when you see mediocrity with a million followers. Especially when my mediocrity only has a few hundred!
    One day I’ll be popular. 🙂 (Of course then people will expect me to rise above my mediocrity, huh?)

  2. This is the reason I read your blog! I tried the whole begging for numbers and just felt yucky about it.

  3. Webs672002 says:

    Bah – I don’t check the numbers, Christy. As you can probably tell. haha. Write on, woman!!

  4. Kristibelle18 says:

    I tried the whole begging for numbers thing too. Oh and hosting a few giveaways. I lost sight of why I wanted to blog in the first place. It didn’t feel right, so I am just doing it for fun again. I almost feel like saying, “Hey, you know those of you who followed me just because we were trying to boost each other’s numbers? Yeah, you can go away now. Thanks.”

  5. I don’t sweat the numbers either, I just do what I do, it is my blog after all, I keep evolving with my blog!

  6. MSRheinlander says:

    I am right there with ya!! I use to worry about it but they change the requirements ALL the time so I quit worrying about it 🙂

  7. I’m VERY rarely asked for numbers, but I agree, they do give me a headache. I’ve found that most of the reps I WANT to work with don’t look at my numbers or even ask for them, but more at my interactions, comments, and quality of content and those things speak for themselves. There are so many ways to up your numbers (not organically) and I’m just not into that game. Like you, I’d rather have a few loyal readers than a million who could not care less about what I have to say. (Though that would be some MAJOR CPM $$.. LOL)

  8. This is an awesome post. What do you mean there is a difference between to, too & two??? The way many blogs read they are all interchangeable (lol)

    Sparkle on my sparkly friend. Those who matter don’t care what your numbers are and those who care don’t matter 🙂

  9. @MimiBakerMN says:

    I remember you talking about this very thing quite some time ago and STILL agree with you. I do admit many of my followers are from giveaways, none of them huge…YET! HA!!! But I consistently chat with those who really are organic and give back to them as well. The numbers…the bain of my blogging existence, especially when it comes to reviews. As a single mom, those have become almost a 2nd income (to a degree) for me. I’ve tried adding more personal posts regularly because I want my blog to be more than just giveaways because that’s not who I am as a person/blogger. Hey, you should post your numbers here so I can compare. I bet your numbers are bigger than mine. tee hee hee Love you miss Sparkle Butt!