Tuesday, January 22, 2013

Return on Relationship? Let Ted Rubin & Kathryn Rose Explain!

What is Return on Relationship (#ROR) you ask? It's a concept that takes ROI (return on investment) to the next level thanks to Ted Rubin and Kathryn Rose. If you work in social media, you'll get this. If you want to figure out how to make your business succeed, you NEED to listen to this! 

I've never had the pleasure of meeting Ted in real life, but I've had the pleasure of talking with him on the phone, working for/with him, and dealing with him in my social media adventures. He's helped me grow...as a blogger, as a person, and in my social (media) skills. Why? Because Ted gets social. Matter of fact, he just so happens to be the most followed CMO on Twitter...107,693 followers and counting.
Ted Rubin is the Chief Social Marketing Officer of Collective Bias, a Social Shopper Media Company. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™. ROR is the basis of his philosophy…It’s All About Relationships! Be sure to check out Ted's daily wisdom on TedRubin.com.

Kathryn Rose is an award-winning, best-selling author, speaker and social media strategist and trainer with clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales. Be sure to connect with Kathryn on Twitter and check her out at katroseconsulting.com and socialbuzzclub.com.
Now here's the exciting part for all of us. Ted and Kathryn have written a book together entitled Return on Relationship and they are sharing all of their expertise with us. I can not wait to read this and I actually have a copy on the way. A signed copy...don't hate! But you can get yours on Amazon because it will be available on January 29th and you can go ahead and pre-order now. 

To know Ted is to love Ted. If you talk to him, you'll quickly find out he's contagious. You'll feel the excitement, and the love, and you'll want to jump on this ROR band wagon. If you work at all remotely in social media and don't pick up this book, you are doing yourself a disservice. I'll be sure to stop back by after receiving my copy to give you a full review, but don't wait for me. Check it out for yourself! Pre-order your copy today!


  1. I can't wait to read this because I am awful at relationships in real life and that bleeds into my online life. I feel like the book is going to be a big red firetruck moment. :)

  2. Thanks so much Christy. Getting to know you has been such a pleasure. Can't wait to meet f2f and actually look you in the eye, instead of looking you in the eye digitally. If anyone want to know how to do that, read the book :-)

  3. May is just around the corner. Excited to finally meet up in person!

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