What is Collective Bias exactly (other than just awesome)? They define it as (and I quote directly from the Social Fabric Community Information Page):
- Collective Bias is a shopper marketing agency in Bentonville, AR that develops campaigns for clients. These campaigns provide insights to the clients about how consumers interact with their products and brands from the point of sale (in store) through their experience with the product at home. Collective Bias (CB) is “The Company”.
And what is Social Fabric (other than my favorite online hang out)? Again, I quote:
- Social Fabric is the private community owned by Collective Bias. Members of Social Fabric support, participate, discuss and help develop campaigns for Collective Bias. Social Fabric (SF) is “The Community” that powers the campaigns written by Collective Bias “The Company”.
Through Social Fabric, I have been given the opportunity to support and promote fabulous brands like Clear American Water, Glidden Paint, M&M Mars, Murphy USA, Smarties, and Del Monte just to name a few (that’s right, you might have heard of some of these). I get to craft with my kids, go to the zoo, play at the pool, fish, and other fun stuff that supports my family’s active lifestyle. I don’t have to “step out of my box” to do this. I truly believe in the projects and brands that I help to promote.